Guides
Buying a website, explained without the sales pitch
Most of what makes buying a website stressful is not knowing what is normal. These guides give you real UK figures, explain what drives the price, and list the questions worth asking before you pay anyone a deposit — including us.
Quick reference
UK website costs at a glance
The short version, for when you do not want to read the full guide. These are typical UK figures for a five-page brochure website in 2026.
| Supplier | Typical cost | When it is the right choice |
|---|---|---|
| DIY site builder | £120–£400 / year | One page, you have the time |
| Template + freelancer | £300–£800 | A quick stopgap you will outgrow |
| aicod — 5 pages | £300 | A proper small business site |
| Freelance designer | £800–£2,500 | Custom work, day-rate pricing |
| Regional agency | £2,500–£8,000 | A team and a process |
| London agency | £8,000+ | Strategy, branding and content |
The most useful question for any of these is not the headline price but the monthly cost after launch. That is where cheap websites stop being cheap — see thefull guidefor the running-cost breakdown.
Rather just have a number for your project?
Describe your business in a couple of sentences and we will reply with a scope and an exact fixed price — no obligation, and no sales call unless you ask for one.